Athlete data has become a goldmine. With technological advances, the ability to collect and analyze data in real time has changed everything. It has not only transformed how sports are played and enjoyed, but also how they are marketed. And one of the areas most affected is the platform sports betting industry. This commercialization has…

In the digital age, sport faces a dangerous threat: match-fixing through real-time betting. However, online platforms and their global access have turned this phenomenon into a multi-billion dollar business. The same technology that facilitates betting also enables illicit practices. Match-fixing, for example, manipulates results for financial gain. Live Betting Real-time betting allows punters to gamble…